HOW WE ATTACKED A HYPER COMPETITIVE SUPPLEMENT SPACE & GREW 157%
Challenge
Bioganix was seeking to grow their business and optimize their advertising performance.
About Bioganix
Bioganix combines real science with nature. Our team meticulously researches the latest and most trusted ingredients to help your body and mind find your ideal equilibrium point for your own natural state of health.
The Amazon Strategy That Grew Sales In A Hyper-Competitive Segment
Our Expertise:
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Optimizing organic ranking – Identify opportunities to increase organic ranking across multiple keywords.
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Driving sales with paid advertising – Identify top keyword and placement opportunities to increase visibility and purchase rate.
The Solution
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Clicksplode worked with Bioganix to develop an Amazon marketing strategy that would both grow brand visibility and increase sales.
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Total Amazon Account Overhaul – A full restructuring of the ad account to align with their catalog vision to maximize revenue & profits. Refocusing their listings to tap into the emotional benefits realized by their customers.
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Improve Customer Lifetime Value – Utilized a variety of support, packaging, outreach, and social efforts.
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Business Optimization – Streamlined operations and supply management via Lean and Kaizen principles.
The Results
Bioganix was happy to see the following results working with Clicksplode:
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Revenue: From $35k to $90k
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Subscription base: 4x growth that brought $130,000 in additional revenue
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Units sold & brand awareness: Clicksplode took over the account in January 2019 and began to see changes within 6 weeks. Competition responded in March/April, which is when Phase 2 of the growth plan was implemented, leading to sustained growth and sales (see images)
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Ranking: Improved ranking for key search terms (see images).
Results at a Glance
157%
Revenue Increase
4X
Subscribe-And-Save Increase
371%
Increase in units sold
#2
ranked curcumin
with bioprene lisiting
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